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Tuesday, April 21, 2009

Tata Nano: The World’s Cheapest Car!


Tata Motors today took the covers off the world’s cheapest car — the Nano.

Tata's new market-moving 1-lakh rupee car is by no means a makeshift job - in fact, I think it is one of the best looking and most distinctive cars on the road. There may be enough on the road to make us get used to its looks soon, but the fresh design approach makes it rival some of the best micro-minis around the world.

Over the past year, Tata has been building hype for a car that would cost a mere 100,000 rupees (roughly $2,500) and bring automotive transportation to the mainstream Indian population.

It has been nicknamed the “People’s Car.”

The four-door Nano is a little over 10 feet long and nearly 5 feet wide. It is powered by a 623cc two-cylinder engine at the back of the car. With 33 horsepower, the Nano is capable of 65 miles an hour. Its four small wheels are at the absolute corners of the car to improve handling. There is a small trunk, big enough for a duffel bag.

The base price for the Nano will be 120,000 rupees, including road tax and delivery. Higher level models will cost more and come with air-conditioning. Sun visors and radios are extra.

Nano is a challenge not only for small cars but also for the two-wheelers. With the launch of the Nano, many two-wheeler manufacturers are planning to come out with attractive offers to sustain their market share. Many car manufacturers are also feeling a strong threat from Nano and are planning to introduce small cars.

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