Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes.
The move is an effort by Google and Intel to extend their dominance of computing to television, an arena where they have little sway. For Sony, which has struggled to retain a pricing and technological advantage in the competitive TV hardware market, the partnership is an effort to get a leg up on competitors.
The partners envision technology that will make it as easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel.
Some existing televisions and set-top boxes offer access to Web content, but the choice of sites is limited. Google intends to open its TV platform, which is based on its Android operating system for smartphones, to software developers. The company hopes the move will spur the same outpouring of creativity that consumers have seen in applications for cellphones.
Google is expected to deliver a toolkit to outside programmers within the next couple of months, and products based on the software could appear as soon as this summer.
The three companies have tapped Logitech, which specializes in remote controls and computer speakers, for peripheral devices, including a remote with a tiny keyboard.
The project, which has been under way for several months, was described by people with knowledge of it. They requested anonymity because the partners were not allowed to speak publicly at this point, and details remained under negotiation.
Spokesmen for Google, Intel and Logitech declined to comment. A Sony spokesman said he was not familiar with the project. The companies appear to be hiring for Android-related jobs. Intel, for example, has listed jobs for senior application engineers with Android programming experience who can help extend Intel’s technology “from PC screen to mobile screen and TV screen.” Logitech also has several job listings for Android developers, including a position for an “embedded software engineer” with experience building “audio and video products based on the Android platform.”
Jacob Hsu, chief executive of Symbio, a contract engineering firm that does work for consumer electronics companies, said there was rising interest in set-top box technology among the traditional computing players. “The boxes are just getting more and more powerful, so there’s more you can do with them,” he said.
For Google, the project is a pre-emptive move to get a foothold in the living room as more consumers start exploring ways to bring Web content to their television sets. Google wants to aggressively ensure that its services, in particular its search and advertising systems, play a central role.
“Google wants to be everywhere the Internet is so they can put ads there,” said one of the people with knowledge of the project.
Based on Google’s Android operating system, the TV technology runs on Intel’s Atom chips.
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